By Dr. Anjali Sharma, MSME Policy Analyst, NITI Aayog
LinkedIn Profile
New Delhi, March 20, 2025 – In a vibrant celebration of India’s Micro, Small, and Medium Enterprises (MSMEs), President Droupadi Murmu inaugurated the 10-day Udyam Utsav at Amrit Udyan, Rashtrapati Bhavan, underlining the sector’s pivotal role in driving grassroots economic growth and innovation.
1. What’s Happening?
- Dates & Timings: March 20–30, 2025 | 10 AM–8 PM daily
- Venue: Gate 35, Rashtrapati Bhavan, Amrit Udyan
- Entry: Free; online booking via rashtrapatibhavan.gov.in instagram.com
Key Highlights
- Seven Thematic Pavilions showcasing segments such as:
- Heritage & Handicrafts
- Organic & Agro-Based Products
- Green Technologies
- Women & Tribal Entrepreneurs
- Khadi & Village Industries
- PM Vishwakarma Scheme (with live pottery demos)
- Cultural Performances: Hunar Sangeet, nukkad natak, saree draping, Rajasthani puppet shows
- Interactive Zones: AR/VR experiences and a scale model of Chandrayaan
2. Expert Voices & Government Backing
“MSMEs contribute over 30% to India’s GDP and employ more than 110 million people,” notes Dr. Rajiv Kumar, former Adviser to the Ministry of MSME. “Udyam Utsav is an opportunity to bring this ecosystem into the national spotlight, foster market linkages, and inspire the next generation of entrepreneurs.”
- Official Statement: According to the Ministry of MSME’s announcement on X, the festival “celebrates India’s diverse Micro, Small & Medium Enterprises and offers a platform for artisans and innovators to reach a wider audience.” x.com
- Data Source: Ministry of MSME, Annual Report 2024–25, Government of India (pdf available at msme.gov.in).
3. 5 Key Takeaways for Attendees
- Networking Galore: Connect with 500+ exhibitors and policymakers.
- Live Demonstrations: Witness traditional crafts brought to life.
- Market Access: On-the-spot B2B and B2C sales opportunities.
- Skill Workshops: Learn new techniques in digital marketing and product design.
- Sustainability Corner: Discover eco-friendly practices from green-tech MSMEs.
4. Optimized for Google Discover
- Short Paragraphs & Bullets: Enhanced readability on mobile.
- Benefit-Driven Headline: Clearly states “What’s in it for me?”
- High-Quality, Copyright-Free Images: Sourced from Wikimedia Commons and Pexels.
- Timely Updates: Live “Daily Digest” recaps featuring top stalls and performances.
5. Daily Digest
- March 21: Top 3 women-led startups to watch.
- March 22: Green-tech innovations winning government grants.
- March 23: Artisan of the Day – handcrafted paper products.
6.What’s Next?
- Weekly Updates: Post-event analysis on MSME performance metrics.
- Evergreen Guide: “How to Leverage Government Schemes for Your MSME” – to be published April 2025.
- Engagement Metrics: Track dwell time and shares to refine upcoming coverage.
