By Rahul Sharma, Senior Sports Correspondent
Rahul Sharma is a veteran cricket journalist with over 10 years covering digital sports media. LinkedIn Profile
What Happened
On June 18, 2025, Reddit officially announced cricket legend Sachin Tendulkar as its new global brand ambassador. In a blog post on Reddit’s official site, the company outlined how Tendulkar will engage directly with fans through his official Reddit account u/SachinTendulkar, participating in communities such as r/SachinTendulkar, r/IndiaCricket, and r/IndianSports redditinc.com.
“For me, cricket has always been about that pure connection with people… This association gives me an opportunity to connect with fans in new ways and celebrate our shared love for sports,”
— Sachin Tendulkar hindustantimes.com
Reddit’s Vice President of International Growth, Durgesh Kaushik, added:
“We are immensely proud to welcome the ‘Master Blaster’ as Reddit’s Brand Ambassador. His participation will enrich the experience for cricket fans worldwide, offering them unprecedented opportunities for interacting and connecting with one of the game’s greatest icons.” brandequity.economictimes.indiatimes.com
5 Key Takeaways
- Direct Fan Engagement: Starting this month, Tendulkar will share match insights, personal reflections, and exclusive content.
- Platform Growth: Reddit targets expansion in cricket-loving markets like India, where subreddits r/IndiaCricket and r/MumbaiIndians saw year‑on‑year growth of 73% and 58% in Q1 2025 hindustantimes.com.
- Marketing Campaigns: Tendulkar will feature in upcoming Reddit campaigns, both in India and globally.
- Memes & Celebrations: Fans immediately flooded social feeds with memes celebrating the partnership.
- Broader Strategy: This move follows Reddit’s sports collaborations with Serie A, the NFL, NBA, and MLB, underscoring its push into global sports communities indiatimes.com.
Expert Analysis
Why This Matters
Dr. Aparna Rao, Sports Media Analyst at the Indian Institute of Mass Communication, notes:
“Reddit’s strategy leverages celebrity influence to deepen community engagement. Tendulkar’s authenticity and digital savviness will likely drive sustained user growth in niche sports segments.”
Daily Digest
- June 18, 2025: Announcement of Tendulkar as ambassador.
- June 20, 2025: First “Ask Me Anything” (AMA) scheduled on r/SachinTendulkar.
- June 25, 2025: Launch of Tendulkar‑themed marketing video across Reddit channels.
Fact‑Check
| Claim | Source |
|---|---|
| Tendulkar named Reddit ambassador | Reddit Inc. Blog redditinc.com |
| Quotes from Tendulkar’s statement | Hindustan Times hindustantimes.com |
| Growth figures for cricket subreddits | Hindustan Times hindustantimes.com |
| Previous sports partnerships (NFL, NBA, MLB, Serie A) | IndiaTimes indiatimes.com |
What’s Next?
- AMA with Sachin: Fans can submit questions starting June 19.
- User‑Generated Content: Reddit will launch a meme contest under #SachinOnReddit.
- Monthly Recap: Look out for our “Cricket on Reddit” roundup, featuring top posts and fan highlights.
