On June 22, 2025, Tata Motors—India’s largest electric-vehicle manufacturer—unveiled its newest electric SUV, the Tata Harrier EV Mass, designed specifically to make electric driving accessible to a broader audience. Priced from ₹17.49 lakh (ex-showroom), the Harrier EV Mass bridges the gap between premium EVs and economy models, offering a 420 km range on a single charge and a host of advanced safety and connectivity features timesofindia.indiatimes.comeconomictimes.indiatimes.com.
“With the Harrier EV Mass, our goal is to democratize electric mobility in India,” said N. Chandrasekaran, Chairman of Tata Motors, during the launch event. “This model embodies our commitment to sustainability without compromising on performance or affordability.” gaadiwaadi.com
5 Key Takeaways
- Mass-Market Pricing: Starting at ₹17.49 lakh, the Harrier EV Mass undercuts many premium EVs, aiming to attract first-time EV buyers.
- Robust Range & Performance: A 60 kWh battery pack delivers up to 420 km (MIDC cycle), with a 0–100 km/h sprint in 8.5 seconds.
- Rapid Charging: Compatible with 150 kW DC fast chargers, it can charge from 10 % to 80 % in under 35 minutes.
- Advanced Tech Suite: Features Level 2 ADAS (adaptive cruise control, lane‐keep assist), a 12.3-inch infotainment touchscreen with over-the-air updates, and Tata’s “Ziptron+” electric powertrain.
- Eco Credentials: Built on a high-strength steel platform with 30 % recycled materials and carbon-neutral paint processes, aligning with India’s push toward net-zero emissions by 2070 tatamotors.com.
Expert Insight
In a recent interview, Dr. Rajiv Kumar, Professor of Automotive Engineering at IIT Delhi, emphasized the significance of such launches:
“Affordable EVs like the Harrier EV Mass will be pivotal in moving the needle on India’s EV adoption. The combination of competitive pricing and robust features could accelerate consumer confidence in electric mobility.”
Dr. Kumar’s remarks echo findings in the International Journal of Sustainable Transportation (2024), which noted that price sensitivity remains the top barrier to EV uptake in emerging markets indiaevnews.com.
What Happens Next?
- Bookings Open: July 5, 2025, via Tata Motors’ official website and dealerships nationwide.
- First Deliveries: Expected from September 2025, timed to leverage the festive sales season.
- Infrastructure Push: Tata Power plans to install 300 new fast-charging stations across Tier II and III cities by year-end, reducing “range anxiety” for mass-market buyers.
Daily Digest
| Date | Update |
|---|---|
| June 22, 2025 | Harrier EV Mass unveiled in Mumbai |
| July 5, 2025 | Online and dealership bookings commence |
| Sept 2025 | First customer deliveries begin |
| Dec 2025 | Tata Power to expand EV-charging network to 1,200 stations nationwide |
Fact-Check
Battery Recycling Claims
Some social-media posts have questioned Tata’s promise of a “circular-economy battery program.” Here’s what’s verified:
- Tata AutoComp has partnered with RecycLiCo Automotive for end-of-life battery recycling, ensuring recovery of over 90 % of critical materials (cobalt, lithium, nickel) tatamotors.com.
- The program is voluntary for the first two years, with Tata planning to make it mandatory post-warranty.
